Since May, 2015, Google has been rolling out a policy of downgrading websites that are not designed to be 'responsive', ie. they are not optimised for mobile devices.
What this means is that non-responsive sites will, over time, be penalised in Google search results. This has serious implications for many healthcare and pharma websites.
The reason for the shift in polity is that there are now, for the first time, more mobile web users than those accessing the internet from desktop or laptop computers.
Despite this, many sites have only been tested for compatibility with traditional web browsers, and are difficult to navigate on small-screen devices.
Google has thrown down the gauntlet to website owners and developers to ensure sites are multi-device compatible β or face being downgraded. Scroll down below for our easy to use guide to responsive web design, and how to get it right.
Desktop users:
2009 - 1.4 Billion Users
2015 - 1.6 Billion Users
Mobile users:
2009 - 800 Million Users
2015 - 1.9 Billion Users